How do we write the perfect vacancy text that is clear and attractive? Let's start with these 5 tips (out of a series of 10) Here we go. Writing better vacancy descriptions – part 1 Tip 1. Take online reading behaviour into account If you think that the online visitor reads your vacancy word for word: forget it. Just take a look at the heat map below. It shows us which part of a (random) web page gets the most attention. The red parts get the most attention, and there is less attention for the yellow and blue parts. The familiar pattern F (for Fast) teaches us that there is lots of attention for the upper information. Also we can see a clear vertical scan on the left side of the page. It shows us how online pages are being scanned. We can conclude these guidelines for online writing: Put the most important information at the top Be to the point and as brief as possible (long texts are killing) Make your page easy to scan for the reader by including: – an informative header and sub headings; – paragraphs and structure; – lists with bullet points; – bold important key words.
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CATCHY VACANCY TEXT
Writing a catchy vacancy text is a job in itself. You're faced with all kinds of challenges. For example,
how do you stand out among the thousands of online job advertisements? How do you position your company with
the target group? And how do you attract the best candidates? Tips for your vacancy text
1. Focus on the candidate
Take your ideal new employee in mind and write the vacancy text specially for him. For that it's necessary to crawl into
the skin of the perfect candidate. Ask yourself in what kind of company he works and what he does now. But also, for
example, what activities he likes and what ambitions he has. What does he expect from an employer? 2. Include important information
Many people search on the location of a job and on 'full-time' or 'part-time'. Therefore always include this important
information in the vacancy text. Important places are the title and URL. Avoid (if possible) a vague web address. 3. Choose a striking job title
The perfect employee, who wants to recruit every employer.
Moscow, 1963. ) The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved. vacancy [ ′vā·kən·sē] (solid-state physics) A defect in the form of an unoccupied lattice position in a crystal. McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
You might think (or hope? ) that job seekers take the time to attentively read your vacancies. However, results of a recent eye tracking study by The Ladders prove differently. On average a job seeker spends 63 seconds checking a vacancy until he/she decides if the job is interesting. Scanning is the new reading It is important to take online reading behaviour into consideration when writing content. Users will rapidly look at the content and only scan for the interesting parts of the text. We don't read, but we scan the page sprinting from item to item. This happens super fast! The truth is that job seekers don't read all the beautiful content you have written. They scan it. They are looking for something that gets their attention, a keyword or a (sub) heading perhaps? Every second counts So now that we know we have our job seekers' attention only for a small moment. It is essential to grab that attention and hold it, in order to achieve the ultimate goal: an application. Knowing this, I think it's time that we write our job ads with more attention.